10 Instagram Proven Growth Strategies to Grow Your Following In 2023

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10 proven growth strategies to grow your Instagram following - Introduction

Instagram is a powerful platform for businesses and individuals to connect with their audience, build a brand, and drive sales. But with over 2 billion active users, it can be difficult to stand out and grow your following.

That's where this article comes in. We'll share 10 proven strategies for growing your Instagram following in 2023. These strategies are based on the latest trends and best practices, and they're guaranteed to help you reach more people and grow your engagement.

Whether you're a beginner or a seasoned Instagram user, there's something for everyone in this article. So read on to learn how to grow your Instagram following and take your business or personal brand to the next level.

Here are the 10 proven growth strategies to grow your Instagram following in 2023

Optimize your Instagram bio

Your Instagram bio is the first thing people see when they visit your profile, so make sure it's clear, concise, and informative. Tell people who you are, what you do, and why they should follow you.

You can also use your bio to include a link to your website or blog. This is a great way to drive traffic to your other online properties.

Post frequently and consistently

Aim to post at least once a day, but up to three times a day is ideal. This shows your followers that you're active and engaged on the platform, and it gives them more opportunities to see your content and interact with you.

When choosing what to post, make sure it's high-quality, visually appealing, and relevant to your target audience. You should also mix things up by posting a variety of content, such as photos, videos, Reels, and Stories.

Use Instagram Reels

Reels is a short-form video format that is extremely popular on Instagram. It's a great way to reach a new audience and grow your following. To create a Reel, simply record a short video (up to 60 seconds) and add music, effects, and text.

You can also use Instagram's built-in templates to create Reels quickly and easily. Once you've created a Reel, be sure to use relevant hashtags and tag other users to help people discover your content.

Find your best times to post

Instagram Insights can tell you when your followers are most active online. You can use this information to schedule your posts to go live at those times.

To find your best times to post, go to your Instagram Insights and click on the "Audience" tab. Then, scroll down to the "Most Active Times" section.

Write engaging captions

Your captions should be more than just a description of your photo or video. They should tell a story, engage your audience, and encourage them to take action.

Here are some tips for writing engaging captions:

  • Start with a strong hook. This could be a question, a statistic, or a funny story.

  • Keep your captions concise. People are more likely to read and engage with shorter captions.

  • Use emojis and hashtags to make your captions more visually appealing and discoverable.

  • Ask questions at the end of your captions to encourage engagement.

Use relevant hashtags

Hashtags are a great way to get your content seen by more people. When choosing hashtags, use a mix of popular and niche hashtags.

Popular hashtags will help your content reach a wider audience, but niche hashtags will help you reach people who are more likely to be interested in your content.

Post Instagram story regular

Instagram Stories are a great way to connect with your audience and share behind-the-scenes content. Post Stories on a regular basis to keep your followers engaged.

Also Read: How To Change The Background Color On Instagram Story

Here are some tips for creating engaging Instagram Stories:

  • Use a variety of content formats, such as photos, videos, and live videos.

  • Add stickers, filters, and music to your Stories to make them more visually appealing.

  • Tell a story with your Stories. Use multiple slides to share a complete thought or idea.

  • Ask questions and encourage your followers to interact with your Stories.

Engage with your audience

Instagram is a two-way street. Respond to comments, direct messages, and mentions. Participate in conversations and build relationships with your followers.

When you engage with your audience, you're showing them that you care about what they have to say. This makes them more likely to follow you and interact with your content in the future.

Collaborate with other users

Collaborating with other users is a great way to cross-promote your accounts and reach a new audience. You can collaborate on posts, Reels, Stories, and even giveaways.

When choosing collaborators, look for users who have a similar target audience to you. You can also reach out to users who you admire and respect.

Run Instagram ads

Instagram ads are a great way to reach a new audience and promote your business. You can target your ads to specific demographics, interests, and even behaviors.

If you're new to Instagram ads, start with a small budget and experiment with different targeting options to see what works best for you.

Also Read: How To Create Instagram Reels Covers That Catch Your Audiences' Eye


Growing your Instagram following takes time and effort, but it's definitely possible. By following the strategies above, you can start to attract more followers and grow your engagement.

Here are some additional tips for success:

  • Be patient and consistent.

  • Analyze your results and improve your content strategy.

  • Experiment with new things.

  • Focus on building connections with your followers.

Remember, the goal of growing your Instagram following is to build a community of engaged followers who are interested in what you have to say. So focus on that, and the numbers will follow.